Monaco Prince Takes Pole Position

Released on = March 8, 2006, 9:50 am

Press Release Author = YourMonaco.com

Industry = Environment

Press Release Summary = Less than a year after succeeding to the throne, Prince Albert of Monaco is swapping the luxury of his palace for the wilds of the North Pole to highlight global warming.

Press Release Body = More used to Grand Prix cars than dog sleighs, Monaco's Prince
Albert's forthcoming trek to the North Pole has been greeted with surprise by many.

But the Prince is fairly accustomed to the cold, in contrast to the Mediterranean
warmth of Monaco where he became ruler last July following the passing of his father
Prince Rainier, who had ruled the tax haven for over 50 years.

Albert represented Monaco at the last five Winter Olympic Games in their Bobsleigh
team. And he is going to face some cold and hostile conditions on his seven day trip
to bring to the attention of fellow world leaders the environmental damage to the
arctic regions that global warming is having.

Speaking at a recent news conference in Monaco, Albert explained his thinking behind
the trip to assembled journalists.

'If in our modest way, by this action we are able to bring environmental problems to
the forefront and force some leaders to take stronger actions, this expedition will
have achieved its objectives'.

Environmentalists have welcomed Albert's expedition, and his image in the world's
media is changing from that of a playboy millionaire to a responsible leader.

In 2002 47 year old Prince Albert agreed to a DNA test to show whether he was the
father to a boy born to a former air hostess he had had a relationship with, and
more recently has been linked by the press with 28 year old South African swimming
champion Charlene Wittstock.

But one of the first actions he took after succeeding to the throne was to sign the
Kyoto Protocol, taking Monaco outside of the small group of countries that had
failed to ratify the treaty, designed to reduce the world's emissions of greenhouse
gases.

Monaco Grand Prix

The Monaco Prince Albert inherited from his father is now the world's best known tax haven, and the ultimate European destination for luxury hotels, including the Hotel
de Paris, frequently quoted in guides as among the top ten in the world.

Local on-line travel guide http://www.yourmonaco.com comment that Prince Albert's
interest in the world's environment sets a different agenda than that of his father,
who transformed the principality in his reign into an economically safe country for
the world's wealthy to live and invest.

Residents of the principality enjoy a zero rated income tax.

As well as being a tax haven, Monaco hosts the best known Formula 1 Grand Prix of
the year around the streets of Monte Carlo and Fontvieille in May. Over recent years
Monaco has also become a destination of choice for the super-rich in September, when
it hosts the Monaco Yacht Show.

And while the Grand Prix and Yacht Show fill the hotels in Monte Carlo and Monaco
each year, and on an everyday basis every second car seems to be an Aston Martin or
Ferrari, locals hope that Prince Albert doesn't look too close to home when it comes
to his concern for the environment. Cancelling the Monaco Grand Prix in 2007 to show
his concern for the environment would certainly grab world headlines, but might not
be a popular decision among his subjects.

YourMonaco.com feel that there is little danger of this though - Albert is after all
the son of Hollywood star Grace Kelly, and future media appearances could just as
well be in celebrity magazines as environmental campaign ones.

# # #

The
Web Site = http://www.yourmonaco.com

Contact Details = YourMonaco, Welbeck House, High Street, Guildford, Surrey, GU1
3JF, England
welbeck36@hotmail.com
44 1483 870340

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